Our story

ARWÁ is a design house rooted in the perspective of its founder, born on the Red Sea coast of Saudi Arabia and shaped by childhood memories under the Mediterranean sun.

With an appreciation of how women move through their day, we create garments defined by presence, ease, and thoughtful detail, through tactile fabrics, a feminine lens, and curated edits designed for the modern woman on the go.

Morning and Sahra shape the rhythm of the brand. Sahra is the evening expression, a refined edit of silhouettes crafted for the hours between sunset and sunrise. Worn barefoot or with considered intent, our designs shift effortlessly from home to soiree. Together, the rituals reflect a way of dressing inspired by purpose and a sense of relaxed glamour.

Our Collections of ready-to-wear essentials and objects are crafted in limited quantities, guided by feeling, form, and touch, shaped by the concept of éphémère.

Philosophy

We believe in effortless refinement, timeless design, and a deep connection to place and memory.

Wearing an ARWÁ piece evokes a sense of excitement—like arriving somewhere new yet familiar.

It is a feeling of discovery: where fabric, detail, and craftsmanship come together to tell a story.

Commitment

At ARWÁ, creation is an intimate process—driven by emotion, purpose, and a lasting sense of presence.

Guided by the principle of éphémère—the French word for something fleeting, whose beauty lies in its transience—we work closely with family-owned manufacturers and artisans across the Arab region and Italy to develop our materials and bring our designs to life.

Every fabric and finish is hand-selected by the house to reflect an uncompromising commitment to excellence.

Our production remains deliberately limited—to preserve quality, uphold artisanal methods, and craft collections that endure. At every step, we honor the process: thoughtful sourcing, mindful making, and the quiet beauty of craftsmanship that lasts.